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APTRA Academy
Ever since we started APTRA Academy in 2000, Nancy LeMay and her husband Harry have been among those who, we might say, form it's backbone! They are two very dedicated people who are appreciated very much and who give of their time and energy every year to help aspiring broadcasters. For each of the last three years Nancy, a terrific television graphics designer, has graciously created new logos for APTRA academy. This year, she's done it again and, as she has each year, she's topped herself! So, now we'd like to unveil the new logo for APTRA Academy 2003. Nancy, thank you!

APTRA Academy 2003
The New Logo

A symbol of action

Logotype design is to graphic design what marathoning is to running; an extreme level of challenge that addresses the basics of the sport. I've gotten to design APTRA Academy's logo throughout the years the program's been done. This is Year Four of the Academy, which is a unique program that gets aspiring journalists together with experienced ones for a weekend's worth of real-time news anchoring, writing, reporting and editing.

The APTRA Academy logo needs to do what all good logos do, which is to successfully marry word and symbol into an instantly recognizable, 'oh I get it' whole. This sounds pretty simple, but often isn't. It's a reductive process: there's a connective thread running through words and symbols, and the logo hangs on that connective thread. This year what I wanted to express is the action and the energy of 'broadcasting.' I leaned immediately on one of my favorite graphic devices: concentric circles, the symbol of energy radiating from one spot to many others. Here, my concentric circles also look like a 'woofer,' and that's cool, too. The type shoots through the inside of the broadcasting circles and is transformed (into another font and another piece of information) as it zips out into the air.

This was a great way to express what actually happens through the course of the APTRA Academy 'broadcasting bootcamp.' An amazing collection of people and resources come together for one weekend in October; professionals from news organizations all over California and Nevada recreate the workings of a newsroom. A story is staged (the only time that staging news is a good thing) and the Academy students report it under real-world constraints and deadlines. They finish the two days with a tape, complete with graphics, that shows what they've done. The challenge is real, the deadlines are real, and the results are amazing.

You'll find information on registering for APTRA Academy elsewhere on this website and at I will be there - for the fourth time - and I encourage you to join us for this really unique learning experience.