Signs up for APTRA Academy
Since it started Public Information
Officers have proven to be a very important part of APTRA
Academy! That's because they add a dose of reality to the
press boot camp for aspiring broadcasters.
big part of APTRA Academy is simulating of a news event for
Academy students to cover. At the end of the weekend they
walk away with a tape of their story! In the first two years,
the LA County Fire Department gave life to the simulation
in two different ways. First, press conferences so authentic
you would've thought you were at the real deal. Captain Brian
Jordan's pressers seemed so legit that you started to think
there really was a brush fire in the area. That was the simulated
tale for APTRA Academy 2001.
In 2002, it was an earthquake and, not only was Jordan giving
the updates in
front of the cameras, but firefighters actually role-played
a rescue of one
of our mentors. Freelance Reporter Sarah Acevedo wasn't really
stuck, but she
role-played her part so well it too seemed real. She, placed
herself in a sewer pipe. The scene?
The earthquake scared her dog ... he ended up in the sewer
pipe ... she went in to save him and got stuck. Jordan and
department sent out a big red fire truck and rescue crew to
save the day. The wanna be reporters and their photographers
were all over it -- again -- like it was the real deal!!!
It was pretty exciting.
This year Captain Jordan and LA County
Fire will be back. That's greatly appreciated. And, this year
a new voice will be heard along with Jordan's at those simulated
PIO newsers --- that of the LAPD's Mary Grady whose signed
on and will bring yet another dimension to the Academy. Grady
joined the LAPD last year as Public Information Director after
20 years of service as a Broadcast Journalist. Her TV News
credits include stints at KCAL, KCBS, KCOP TV and Biznews
One -- all in Los Angeles.
The Academy's thanks Mary Grady, the
LAPD, Captain Brian Jordan, LA County
Fire and all of those who give of their time to help those
with dreams of
making a life in Broadcast News.