APTRA's Noticias En Espanol is a Big Success
By Anthony Marquez
"Noticias en Espanol 2004" was the title of an
APTRA-sponsored workshop held Saturday, March 6 in West Hollywood.
The half-day bilingual seminar on Spanish-language television
and radio was attended by 32 people.
The participants listened to four prominent panelists who
discussed the Spanish-language television and radio market.
The panelists included:
* Paul LeFort, account executive for Nielsen Media Research.
In his role at Nielsen, Paul works directly with news, sales
and management employees of Los Angeles area television stations.
* Al Corral, vice president of news, Telemundo Los Angeles.
Corral, who has been in the business for 25 years, led Telemundo
Los Angeles news teams to eight Golden Mike Awards in 2003,
including "Best News Cast" for the Los Angeles market.
* Zeke Chaidez, vice president and general manager, Radiovisa
Network. Zeke, who has been in Spanish-language radio for
12 years, is the only Hispanic vice president and general
manager in the Los Angeles radio market. Radiovisa Network
is the newest Spanish-language talk radio network in the United
* Joe Gomez, assistant news director-executive producer,
KABB, San Antonio, Texas. KABB is the Fox affiliate in San
Antonio. Joe, a news veteran of 15 years, was previously news
director for KERO, the ABC affiliate in Bakersfield, California.
At work the workshop, APTRA was presented with a proclamation
from the City of West Hollywood for holding its bilingual
journalism seminar at Plummer Park in West Hollywood. The
presentation was made by Hernan G. Molina, deputy to Council
Member John J. Duran.
Anthony Marquez, LA Bureau Chief for the Associated Press,
welcomes everyone on behalf of the AP.
Joe Gomez, Assistant News Director for the FOX affiliate in
San Antonio, Texas, explains how to crossover from Spanish-language
news to mainstream media
APTRAs President Hal Eisner kicks off the associations
first Spanish-language media seminar.
APTRA Board member and seminar producer Gigi Graciette welcomes
everyone to The Great Hall in Plummer Park. The site of Saturday's
Noticias En Espanol workshop hosted by APTRA.