Tombers is Managing Director of Intermat, Inc., (www.intermat.tv)
a television company which executive produces programs and consults
with industry companies on a variety of issues. Intermat, Inc.
is currently involved in approximately thirty hours of television
in various stages for a variety of networks. He is one of the
Executive Producers of OFF TO WAR, a ten hour series for Discovery
Times and for a one hour on international adoptions for Discovery
Health. He has consulted a variety of companies, including Ted
Turner Documentaries, WETA, Betelgeuse Productions, and Creation
Films, Lou Reda Productions as well as many others.
April 5, 2007
Its a green, green world and getting greener all the
April 5, 2007, it was announced by Discovery Communications
that they were re-naming digital network Discovery Home something
like PlanetGreen with a complete re-launch in January of 2008,
stoked up with new programming and new attitude to deal with
the rising awareness of the need for green in todays
Being a moderate man and thinking of myself as a responsible
human, I have been recycling for about as long as recycling
has been cycling around. But green wasnt something I
gave much energy to when it came to television programming.
Not that I hadnt tried a couple of times but the message
in the media community was pretty much that it was uncool.
It only takes so many negative reactions before the pragmatic
salesmen in me goes: okaaaayyy
But then I started consulting LPG and, as I mentioned several
columns ago, Carolyn Hailey, intrepid Director of Development
there, began to pummel me with her velvet hammer; her determination
and gentle persistence wore me down until I began to work
with her to explore green ideas. And I wasnt easily
convinced. And once convinced, it wasnt easy getting
any attention we too were told by network executives
that people just didnt care. [One green show was turned
down by an executive who seemed proud that her truck got twelve
miles to the gallon.]
However, something has been going on in the fabric of society
that has been changing the way people want to look and think
about green. While it didnt start there
it did seem to gain critical momentum with AN INCONVENIENT
TRUTH, Al Gores filmed lecture that walked away with
the Academy Award for Best Documentary. At a cocktail party
at the oh so trendy Soho House in lower Manhattan a vacuous
individual chatted over a martini that theyd been about
to buy a Hummer until they saw AN INCONVENIENT TRUTH and then
just decided all the cool people were going to be getting
green so they got a Prius.
Carolyn, kudos! You saw that the world was going green. And
it is. And not in a tree hugger sort of way. Not in that earnest,
you have to be Earth Day Green; you can be now green in a
cool, cool way.
ECORAZZI.COM is a website devoted to celebrities, launched
six months ago, without any fanfare, by two earth caring individuals
who met each other in a Green Chat room and decided to launch
a site devoted to green star power. [LPG struck a deal with
them to develop a television show; good move!] In a demonstration
of the power of blogging, the site grew virally and now has
about a 100,000 uniques a month pretty darn good for
no promotion and only word of mouth.
So good, in fact, that it got Ecorazzi invited to the Green
Oscar Party and earned its founders, Michael and Rebecca,
an invitation to dinner with the President of GM and the Heads
of all its Divisions, as the motor company wooed them to spread
the word about their green efforts in re-making General Motors
they seeing green as the wave of the future.
And it is, by necessity. If everyone on earth consumed as
much as Americans do, I heard this week, we would need the
equivalent of three planet earths to support us. As I suspect
were not going to get an additional supply of planets
soon, we need to scale back. Being human, which includes this
selfish streak [not all bad, I suspect its part of that
self survival thing] we want to do it with a lack of discomfort
mixed with style and flair. Making Green cool
is one way to start the process before were supply impoverished
and are forced into a Solyent Green sort of world.
Yes to PlanetGreen and no to apocalyptic visions. We do have
choices; best to exercise them ourselves before worse is forced
on us. And great if we can do it with panache!