November 19th, 2001
Over the course of the past several weeks, we have concentrated
on a wide
range of fundamental communication skills: breathing and breath
articulation and diction (more on this in the future), set-up
preparation. Our focus has been on the efficiency and effectiveness
communication from a process point of view.
I thought I would take just a couple of short paragraphs today
to talk about
WHAT we communicate.
In the long run, the effectiveness of your message as a reporter
or anchor is
based on both your ability to communicate well, and having
important to say. If you are weak in either area - that is
to say, you have
a strong message, but are weak at communication, or have a
weak message that
you communicate well - you are performing at less than your
Clearly, we would all like to be able to deliver great stories
with a good
delivery skill, with an ability to pull the audience in to
what we are
showing them, to make them part of the story. I suspect that
directors or producers would rather have a strong story and
a weak delivery
if forced to make a decision, rather than the other way around
performer with nothing important to say). This is not to give
to be a poor performer, but simply to say that there is no
strong, compelling writing, and peerless story telling.
I mention this now because as we embark on a whole range of
Ramadan to Thanksgiving, Christmas to Kwanzaa, you will be
spending time with
your family and friends.
This has been a hard year; a trying and momentous time in
Perhaps there is no better time to practice that communication
looking your loved ones in the eye, and telling them clearly
what them mean to you. Its a good way to remember that
the word performance is not a dirty word in the
news business, if that performance is true and honest.
So talk directly to your loved ones; let them know how important
they are to
you, breathe deeply and speak clearly.
Have a great Thanksgiving, and pass a meaningful and spirit
with your friends and family.