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From the Field
LARadio.Com Celebrates 7th Year!
From Don Barrett

LARadio.com has become the quintessential one-stop Web site for news of Los Angeles radio - past and present. In its 7th year, the newsy/gossipy Current Radio News is updated daily and has survived the bursting of the Internet bubble and emerged as a vibrant, subscriber-supported site. Don Barrett has chronicled the comings and goings of over 5,000 Los Angeles Radio People, or LARP as he call them, covering the news of the past 50 years. He has written three books on the subject and is generally considered the historian of L.A. radio people. Gary Lycan, radio columnist of the Orange County Register, wrote: "His book, Los Angeles Radio People, is a rich treasure of names, of people who woke us up, kept us informed, made us laugh and smile, and tucked us in at night. What a pleasure it was to remember why we did 'Whittinghilled' or got 'Morganized' each morning."

LARadio.com has been, is and will always be a tribute to those men and women who have entertained Southern California over the years. The site takes the reader behind the curtain to discover the "real" reason things happen in L.A. radio. In 1997, four days after publication of his second book, The Real Don Steele, (#2 LARP between 1957-97), died. Within months other high-profile personalities – Emperor Bob Hudson, Roger Barkley and Robert W. Morgan – passed away. The Web site was originally launched to update the book. It just evolved from there. The site seems to evolve as the radio industry changes.

80% of the subscribers to LARadio.com are not in radio. They are fans of radio. The site gives them a peek behind the curtain of what goes on in the industry. They learn about their favorite personalities – where they came from, where they worked while here and where they went when they went. The site is basically a stream of consciousness on how Don listens to the radio.

The thread that wove throughout the radio career of many radio people was that fame came early in their careers. Once the on-air gig ended, they were totally unprepared for a new career. Their egos were so big, that anything but an on-air assignment was beneath them. Many turned to drugs and alcohol.

Consolidation has compounded the problem. With the concentration of stations in the hands of a few, the options for employment become restricted. Automated voicetracking has removed hundreds of on-air jobs. LARadio.com continues to mirror the ever-changing waves crashing from the radio.

visit the site at http://www.laradio.com


Don Barrett is a former program director, national program, general manager and he started KIQQ (100.3fm) in the early 1970s. For twenty years he held executive marketing positions at Columbia Pictures, Universal Pictures, and MGM/UA.

 

 



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