THE CHA-CHA BEGIN!
Radio in Toledo, Ohio
By Steve Baxley
Ah Toledo, home to M*A*S*H's "Klinger" (Jamie Farr)
and Tony Packo Hungarian
Hot Dogs. Actually, the Toledo airwaves are a lot like a Hungarian
hot dog, a
taste you must embrace with all senses.
Lets begin with the literal war between 2 station groups
taking place in this
town that makes the REAL "Toledo War" look like
a tea party at granny's house.
Clear-Channel Broadcasting and Cumulus literally own about
98% of the Toledo
radiowaves, while a lone Independent urban station owner continues
off any and all advances towards his station. Clear-Channel
(or as we say
with affection - "THE EVIL UBERUNDERLORDS OF ALL MEDIA")
owns the ultra suede of Toledo Radio: WSPD AM is their big
feather in the Toledo Cluster. Known by
listeners as "WGOP" for its airing of Rush Limbaugh,
the station has only 20%
local programming, Mornings with Standriff is the second best
morning show in
the market, of course our producer Matt Cullbreath is his
Afternoons are done by Scott Sloane -- beyond that the whole
CyberJocked from Clear Channel's uberkid The Premiere Radio
Network -- from
Rush to Glen Beck.
Other Stations in Clear-Channel's fiddle-faddle are: WRVR
FM 101.5 -- which
can be considered Lite rock, again mainly cy-jocked from other
92.5 "KISS FM" -- nope not Rick Dees in the morning,
but its patterned after
KIIS FM. Denny Schafer is the morning guy on there -- not
a bad egg.
Nostalgia 1230 WCWA is named after Seaway Center. Legendary
rocker WIOT w/
Indianapolis fed Bob and Tom from Q95 -- nuff said.
Classic Hit 97FM which is LMA'ed by C-C thru their enemy
thing they agree on.
Then comes Clear-Channel's deathstarish enemy CUMULUS! which
owns the "Scraps
that c-c don't own! There are FMs like WKKO K100 Country,
WRQN moldy oldies,
"WARM"FM Hot Adult Contemp., the Rock tandem "ROCK
106 WRWK and "CLASSIC ROCK 98 WJZE (as a fave to Clear-Channel
they have an lma on it) 'XKR Classic Rock 95FM and all sports
1470 WLQR. All not bad stations tho again not much
localness to them. Most are mainly cybered from other cities..a
Now this is interesting, who is the 1% left??? Well, while
Clear-Channel buy up Toledo only one man, Charles "Chuck"
Welsh has said in
an interview with the Toledo Blade that "Id rather burn
the building that my
station operates out of before I sell to corporate suits."
He is the "Juice"
of WJUC FM THE JUICE an urban music station and the last independently
radio station in Toledo. Theres also some religious stations
but, they are
mainly just repeaters for a religious network like Family
Of course you have WXUT FM, the station we were on, which
is run by the
University of Toledo. Its a student run station that operates
spring, fall and winter on a half/half schedule with a high
station. WXUT signs on during those times at 8pm-8am, in the
summer XUT is
24/7, playing an eclectic brand of music..we do a comedy/talk/music
XUT -- not bad ratings -- we even beat Albom when we preemed
during the summer.
Now, the reason for some of my verbals against "Cyber
Jocks." I'm from the
old school when it comes to Radio. To me, it's heart is its
local voice of
the community and what is that local voice -- RADIO! But,
what listeners are
hearing nowadays is a dangerous trend, sure it may be cheap,
but its robbing
the listeners and the city of its heart, soul, and voice.
Radio should and
forever be local, live and for the community. You dont want
to hear "Hey this
is WXMI greater Sandusky and your listening to Chuck Mathers,
its a great day
here in (insert city here)" when he just did the same
spiel in Pittsburgh
but, is based in Los Angeles. To me thats not local, thats
stupid! the heart
and soul of the community are its local voices To silence
them for someone
satellite fed out of Boston, Chicago, NYC or LA is wrong!
Radio should and can still perform a valued service, that
is IF that service,
that contest for tickets to a concert, sporting event is done
local talent, not some computer or satellite fed person and
taped. Its like
wanting steak and ending up with tofu burgers.
STEVE BAXLEY is a 37 year old true Texas gentleman, living
in Jackson, Michigan and works alongside his buddy and "equal
host" Doug Pribe on PRIBAX RADIO -- Toledo's Comedy/Talk/Music
show heard on WXUT FM Toledo, Ohio , Right now the show is
on hiatus and Steve is sending out tapes/resume/presentation
packages to any radio station that would like to take a chance
on their show.