You Have Any Experts in the Newsroom?
By Jonathan Evans
Let's say a reporter from the New York Times is looking for
someone to comment on L.A. news coverage of high speed chases.
Do you have someone in-house who could be a good source for
them (and get some national PR for the station)?
ProfNet, the media network that helps reporters do research
and find sources, is offering to post up to five free profiles
of experts (in any subject) in their database from each news
operation in SoCal. Normally this costs money, but I've managed
to get a waiver for a limited time only.
Thus if you have a medical expert, for example, their profile
might be found by a healthcare reporter from the L.A. Times
or Reuters. They get quoted and your station gets a nice little
mention. Reporters using ProfNet seek all types of expertise
(even the most esoteric), so even a newsroom expert on things
unrelated to broadcast news is fair game. If interested in participating,
please let me know. Obviously you'll want to run this by station
management to make sure it's O.K. to be an authorized representative.
As mentioned, each station can have up to five experts for free.
To see what these profiles look like, log onto http://www2.profnet.com/
and search the Experts Database. This will give you an idea
of the types of experts already in there, plus the format and
information you'll need to submit, when ready. Unfortunately
at this time I can only offer this to full-time employees of
stations, not freelancers or other independents. For more information
or questions, please contact me at Jonathan_Evans@prnewwire.com
About the Author
Jonathan Evans is the Western Media Relations Manager for PR
Newswire & ProfNet.