Getting Past the 15 second Scan

Writing a resume isn't all that difficult, but reading them is a different
story. That's because most resumes lack focus and contain huge boring
words. They have a reputation of being pretentious and vague, and no one
wants to read them all the way through. Yours won't be the only document on
the News Director's desk, so it must look good, be reader friendly, and easy
to understand. Most resumes get a 15 second glance before anyone decides to
read them further. If you sift through dozens of press releases everyday,
then you'll understand what I'm talking about. The same rule applies to
resumes. The writing must be crisp and get the reader's attention.

Here are some tips to get past the 15 second scan:

1. Write a summary or Professional Profile that gives an overview of your
experience, talent, knowledge, and special skills. It's the equivalent of
teasing a story to keep viewers watching. Give the reader a hint of your
best stuff right at the top of the resume.

2. Choose a fine linen paper that photocopies well. You never know how
people will be looking at it.

3. Do not fold your resume, but instead use a large white catalog envelope.
Folds blot out lines of text, just in case your resume is scanned. Your
resume will also look more professional if it's not all folded up.

4. If your paper contains a watermark, be sure the watermark is reading the
same direction as the text on the paper. Hold it up to the light. If it's
backwards, or upside down, it may be tossed out.

5. Utilize white space and make the formatting nice to look at.

Write your profile to match your employer's needs, yet show off your
strengths. Here's an example:

Professional Profile

Over 5 years' experience as a network Television News Reporter with
expertise focusing on career coaching and resume writing. Deadline-oriented
combined with exceptional writing skills and attention to detail. Highly
computer literate with typing skills exceeding 65 WPM. Tenacious and
inquisitive: familiar with San Diego's history, politics, and geography.
Earned B.S. Degree in Communications.

If you can get your reader past the 15 second scan, your chances increase
for a job interview. Make those 15 seconds count!

Next week's column: Choosing the right format