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Xavier Hermosillo is the President of CrisisPros.com, a national Crisis Communications, Marketing, and Management firm he founded 23 years ago. He is a former political chief of staff, an award-winning reporter and photographer, and a former radio talk show host and TV commentator in Los Angeles. He has co-founded two publicly-traded companies where he served as a member of the Board of Directors and as the Senior Vice President of Investor Relations and Corporate Communications. He has also served as a Hearing Examiner for the Los Angeles Police Commission on police officer discipline cases, and holds degrees in Administration of Justice and Business and Communications. He can be reached at Xavier@CrisisPros.com

Can we all live with how the elections were handled by the voters and the media?


So far, we have managed to survive not only last week's election, but also the so-called "bitter division" of our country that all the pundits keep talking about.


Americans turned out in record numbers for the presidential election because they saw a nation still in danger and not because of any so-called division. There's no question many of us have a different view of life than some of our neighbors, but that doesn't mean that we're divided in such a negative way.


My years as a radio talk show host unfortunately taught me that too many voting age folks are not only UNinformed and MISinformed about politics and government, but they are lemmings that leach onto whatever sounds familiar and somewhat comfortable. They seek a warm and fuzzy feeling from any source - - a labor union, a church, or an issues group - - that allows them to FEEL involved and important. I know that sounds awful and superficial, but that's exactly what some people have become in this country, awfully ignorant about how government affects them and superficial about what they should do about it.


Voters turned out in record numbers and President Bush won the highest popular vote of any president in history because people didn't want this country falling into the hands of a man like John Kerry. They also preferred a classy Laura Bush as First Lady and her steadfast support of the President, versus Teresa Heinz and her ambivalence about even being involved in a presidential campaign. The choice for Americans was easy: a class lady versus a foul-mouthed rich wench, pure and simple.


Bush's win, his opponents say, was not the landslide victory of Ronald Reagan in percentages, but since more than 125 million voted, it was a clear sign they wanted the immediate future of this nation in the hands of a man with qualities similar to each of us, despite whatever our political differences might be. We are basically all the same: freedom loving, nice, with our own personal and sometimes petty prejudices (some of them harmless), respectful, open to new ideas, fiercely protective of our families, always willing to give people a second chance, etc.


Bush won in what his supporters see as a historic victory. Most Americans like the fact that Freedom IS on the march in a troubled part of the world and girls are back in school in Afghanistan and women there and in Iraq can finally vote. That's why we exist here in the U.S., to not only enjoy freedom but to pass it on. Of course some of you disagree with this notion, but that's just a difference of opinion, not a division that should be tearing our country apart.


Moral trust and confidence were the biggest issues for voters who wanted a leader they could relate to, someone whose decision-making they liked. As Americans, the results clearly show we're looking for wisdom and honor in a president, not muddled political agendas.


Many Democrats claimed the Bush campaign was just about fear, about scaring voters away from John Kerry. If this campaign was about fear, it was the fear of Americans that terrorism could come to our shores again. It was the fear that John Kerry was NOT the right man for the job, and his inexperienced running mate, John Edwards, had even less to offer.


Even the Brits started acting like some Democrats, trying to force their dogmatic views on American voters. The Daily Mirror in London wondered out loud how 59-million Americans could be such idiots and vote for President Bush. They apparently still don't understand we don't give a damn what they think and haven't cared about their opinions for about 228 years. We left them behind in the late 1700's for a reason. We wanted our freedom to live and think and vote under OUR rules, not theirs.


It's also interesting how the U.S. media found itself on the defensive this election, trying not to repeat the mistakes of 2000. When it became obvious that the early exit polls were way off base, most of the national media knew something unusual, almost revolutionary, was happening. They backed off and bent over backwards not to jump at conclusions as the polls closed.


The specific numbers behind the results help flesh out what happened on Election Day.


According to CNN, 22% of voters said Moral Values were the main reason they went to vote. Another 20% said the economy and jobs were the key, 19% cited terrorism, and only 15% said the war in Iraq was their major concern.


The moral values magnet has Democrats crying foul, but it's clear that 61% of Bush voters attend church, compared to only 39% of Kerry's backers. In looking at the moral values issue and its ties to religiosity, John Kerry tried to get double points for being both a Catholic and a Jew. While Kerry won 74% of the Jewish vote to Bush's 25%, Kerry lost the much larger Catholic base to the President. The large Catholic block provided a crucial 52% turnout for Bush to Kerry's 47%, proving that religion still has a place in politics.


Latinos, long a stable staple of the Democrat Party, also voted in higher numbers than ever before for President Bush. Although Kerry got 53% of the Latino vote to Bush's 44%, the President's Latino vote count beats Ronald Reagan's 1984 record tally of 40%. Why? Perhaps it's the high number of Latino entrepreneurs and/or the Latino community ties to our military.


The concession speeches from the Democrats were also noteworthy and still have many people scratching their heads.


John Edwards and John Kerry played Bad Cop, Good Cop. Edwards was first to speak and he promised that the political war in America will continue "in the union halls, in the churches." Then Kerry called for unity and working together. What a contrast. Who was talking the real talk? Were we witnessing a mastery of the flip-flop, laying out completely opposite themes and expecting Americans to accept totally contradictory concepts? John Edwards sounded like the trial lawyer that he is, preparing us for filing an appeal.


The election is over and we now need to move forward with life. While we are indeed fortunate to have the right to vote, some people have forgotten that our electoral system is NOT perfect and was never designed to be without some glitches. It has its flaws and has always had flaws. No one promised us a perfect, foolproof system, just the best that we could develop as time went on. So many people apparently want to go to court and overturn last week's results.


There is always room for improvement in using the best available technology in our elections, but for now, let us focus on fixing the things President Bush talked about in his acceptance speech: Reforming the Byzantine tax code, social security, and education, and helping the emerging democracies of Iraq and Afghanistan, so they can defend their freedom. And certainly, we need to make sure our service people will come home with the honor they have earned in helping the oppressed rise to experience new heights of freedom.


As President Bush reminded us, "we have one country, one constitution and one future that binds us. When we come together and work together, there is no limit to the greatness of America."


Forget the so-called divisions. The political campaign has ended and America must go forward with hope and faith.




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